Brand Strategy.
No Matter What the Mission
When considering ‘do I need a Brand Strategy’; ask yourself:
1. What goals do I want to achieve?
2. What problems and pain points can I solve?
3. How will I achieve these goals and monitor success?
A good brand strategy should answer all of the above and unlock your brands full potential.
Why & Who
It’s all well and good completing a combination of things to raise brand awareness, but don’t do it for the sake of doing it. There needs to be meaning behind why you’re doing it and know who you’re doing it for.
Our strategy brains merge with our creative brains when taking the time to overview your business.
Making a Difference
A quick example of how we helped
Client: “We don’t have a problem with sales enquiries, but we want more bookings”.
We helped this client by identifying that they were getting too many enquiries and didn’t have enough resources to communicate back to them all, resulting in a risk of lost business.
The answer you may think, would be to employ more resource – incurring additional employment costs to the business, but this was not our answer.
Our solution was to pre-qualify the leads that were coming in and guiding each one in the direction each enquiry needed to go. To the team, this had no time implications as everything we put in place was within an automated workflow.
By designing and implementing these workflows onto their website, it has already increased conversion rates, increased internal efficiency, considerably lowered the risk of lost business and saved additional employment costs.
This was only one pain point that we solved within the brand strategy.
Need a Brand Strategy?
Your brand strategy will set direction and
create focus to deliver what is set out to be
achieved.
We can help you on your journey of unlocking
brand potential, setting achievable results and
delivering the tangables.
Important Components
Strategy
A strategy workshop eliminates guesswork and sets a correct path for focus and what needs to get done in the months ahead.
Target Audience
Establishing target audiences will be the foundation for many decisions, especially when considering campaigns and their content.
Inbound
Attract visitors by giving them valuable information they seek. In return, they give you insight into priceless data, contact details and more.
Developing the Website
Improving and developing your website through strategy keeps all the cogs turning in the same direction to achieve the goal.
Intergrated Software
Connect sales, marketing and customer service. Replace multiple programs to increase efficiency and keeping your data in one place.
Analysis
Track performance throughout each stage of a campaign or client journey. Take out the guesswork to generate more leads.
“
Those who fail to learn from the past are doomed to repeat it.
SIR WINSTON CHURCHILL
